My Story

My complete story about how I got into paid advertising.

Hello!

I'm Adela, a consultant for entrepreneurs and companies of any size — from start-ups to established brands — who want more than visibility: they want ads that bring real results.

This page is about the journey here — from luxury events and international projects in Dubai and Hong Kong, to digital marketing campaigns that showed me that, regardless of industry or budget, people respond to clarity, emotion, and relevance.

It's my story about how analysis met intuition, and paid advertising became for me a way to better understand people and their decisions.

For me, paid advertising isn't a cost, but an investment in the real development of a business. With a solid strategy, an authentic message, and advertiser thinking, any company can transform communication into a predictable and sustainable growth mechanism.

Children with Cancer Charity Ball, Grosvenor House, London, UK 2018

Quick facts

💼 Experience

13+ years in marketing and communication, including 8+ in digital advertising.

Experience in hospitality & international events – Emaar Hospitality, Pfizer, Nikki Beach Global (Dubai, Maldives, Spain).

8+ years in performance marketing in London and Hong Kong, for international brands.

🌍 Specialization & Philosophy

Campaigns for Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads.

Clear strategy, real testing, and data-driven decisions.

Transform data insights into direction and clarity for each campaign.

🎯 Mission & Education

I help entrepreneurs and companies of any size transform paid advertising from a cost into a real system of growth and profitability.

I'm building the educational ecosystem Advertiser Thinking™, which brings together courses, training, and practical resources on strategy and conscious marketing.

I promote a strategic, educated, and sustainable approach to digital advertising.

CAMPAIGNS DEPLOYED

€0M+

PAID MEDIA BUDGET MANAGEMENT

YEARS MARKETING EXPERIENCE

This map traces my professional journey — from luxury events in Maldives to global digital marketing campaigns. Click on the timeline years or points on the map to explore!

My Journey

Maldives - Universal Resorts

2010

My first step into a top international environment. I worked in hospitality, events, and marketing at a five-star resort where I learned how a global team works and what real standards of excellence mean.

Maldives

Constanța - Ovidius University

2011

I returned to Romania to complete my Marketing studies. At that time, digital marketing was just emerging, so the focus was on classic concepts: analysis, positioning, consumer behavior, strategy.

Constanța, Romania

Dubai - Emaar Hospitality, Julphar & Pfizer

2012

Dubai was a mix between the corporate world and lifestyle. I organized events for international companies and coordinated the launch of Nikki Beach Dubai, collaborating with brands like McLaren, Chanel, Rolls-Royce, Tag Heuer, and Richemont Group. During the pre-opening period, I worked on the marketing plan and there I first heard about Google Ads and social media paid advertising — terms that, at that time, were just beginning to take shape in the industry.

Dubai, UAE

Ibiza - Nikki Beach Ibiza

2016

After several years between events and hospitality, Ibiza was the place where I began to concretely transition to digital promotion. I managed marketing activities for the European market and began testing my first Google Ads and social media campaigns, putting into practice the ideas discovered during the Dubai period.

Ibiza, Spain

London - Illuminate Digital

2017

I made the complete transition to digital advertising and performance marketing. I was the third employee of the agency, in a small but ambitious team that later grew to over 12 specialists. I managed Google Ads, Meta Ads, and LinkedIn Ads campaigns for clients from over 15 markets — including Blundstone, House of Hackney, and Shakespeare's Globe.

London, UK

Hong Kong - ADSR & The Egg Agency

2020

Hong Kong was a new stage, focused on Asian markets — fast, competitive, and deeply innovation-oriented. I worked both in-house and at the agency, coordinating performance and e-commerce campaigns for regional brands.

Hong Kong, China

Constanța - DAFE Digital

2024

After twelve years spent outside the country, I returned to Romania to apply everything I learned in global markets. Through DAFE Digital and AdelaMincea.ro, I build clear, measurable, and sustainable paid advertising strategies.

Constanța, Romania

Cluj-Napoca | Working Remotely

2024

I currently live in Cluj-Napoca, where I work remotely on paid advertising campaigns for brands from Romania and abroad. In parallel, I'm following the necessary modules to be able to teach in schools, combining my marketing experience with education.

Cluj-Napoca, Romania

Click on the years in the list or on the points on the map to explore!

I'VE ACCESSED DOZENS OF BUSINESSES' ACCOUNTS THAT WERE "RUNNING ADS" WITHOUT STRATEGY.

Now I help you bring order, clarity, and strategy to the entire process.

You're in the right place if you want to

Understand why your campaigns don't bring clear results

Turn your promotion budget into a growth channel, not an expense

Know exactly what you're testing, why, and how to interpret the data

Build an ads strategy that has head and tail, not just the "Promote" button

Become an entrepreneur who thinks like an advertiser

LET'S TALK

Adela Mincea

Everything you need, in one placeDiscover the most practical resources, strategic services, and courses for entrepreneurs who want results, not just promises.

Everything I recommend here is tested, applied, and created for entrepreneurs and freelancers who want results, not just promises.

DIGITAL ADVERTISING SERVICES PRACTICAL COURSES & DIGITAL PRODUCTS 1:1 STRATEGY HOUR (PERSONALIZED CONSULTATION)